Is your podcast headed for the graveyard? (Let’s fix that).
The Mic Drop Mastery Newsletter, Issue #33
Freshly Made on Fridays to Serenade you on Saturdays
Wednesday and Thursday this week were an absolute bear.
The “staring blankly at my laptop hoping the email writes itself” kind of bear.
But here I am. And more importantly, here you are.
Why do I write this to you fresh every single Friday?
Because I absolutely refuse to let your podcast turn into an exhausting, unpaid side gig.
When you’re wiped out from serving clients, watching the laundry piling up, or dealing with personally hard things, there’s still work to be done.
When you’re running your business, your podcast can easily slip into the “I’ll get to it later” pile. Or worse, you hit record, ramble for 30 minutes, and cross your fingers hoping it somehow converts.
We don’t do that here.
This newsletter is your weekly deep breath. I write this because you don’t need another generic list of “podcasting best practices” from a tech guy who has all day to edit audio. You need a shortcut. You need the exact, bite-sized steps that turn your voice into a premium client magnet, without burning out.
I comb through the strategy. You just pick your lane.
Give your show a little TLC before you shut your laptop for the weekend by choosing just one area to focus on: Memorable, Referable, or Profitable.
If you’re a wild overachiever like me? Yep, you can totally choose all three.
Happy weekend, Substacker!
xooxxo
jen
Become Memorable
Become Memorable
Let’s talk about the podcast graveyard for a second.
Most business podcasts end up there. And it happens because hosts grab a mic with the absolute sweetest, most pure intentions.
They say: “I just want to educate! I want to empower! I want to add value!”
So noble.
Also? A one-way ticket to Podfade City.
If you want people to remember you, you have to plant your flag.
You have to boldly claim your space in the market and be absolutely ruthless about what your podcast is designed to do for your business. (Because remember: if an episode doesn’t have a biz purpose AND a listener win, it doesn’t get published).
When you get crystal clear on that? You stop second-guessing yourself. You get that deep-in-your-bones confidence of a woman who knows exactly what she’s doing. Your podcast stops being “just content” and becomes a high-converting asset that does the heavy lifting of selling for you while you’re out living your life.
If your show feels like a lead weight right now, don’t panic. We can resuscitate it. But we have to diagnose the leak first.
🎬Teeny tiny action: Choose your own adventure today:
Option 1: Go listen to the five specific coaching questions you absolutely must answer to reconnect with the actual purpose of your podcast. (Episode 4 of the Substack Podcast Studio)
Or…
Option 2: Skip the guesswork and take the Podcast Health Checkup right now. Because a healthy podcast is a wealthy podcast. Go to thevirtualpodcastschool.com/healthcheckup
(And psst… use the code SUBSTACKTLC to save 50% on the checkup!)
Use the code SUBSTACKTLC to save 50% on the Podcast Health Checkup
Become Referable
Most podcasters launch to literal crickets.
Why? Because they’re terrified of leaving someone out, so they try to talk to absolutely everyone.
If you can’t rattle off your “You Know When” statement, you’re setting yourself up to be completely forgotten.
And forgettable people don’t get referrals. Period.
Let’s make you wildly referable so your listeners can start doing your marketing for you. It all starts with a super powerful exercise inside episode #227 of Simplify Podcasting: How Do I Find and Keep My Audience?
🎬 Teeny tiny action: Jump in and practice this. I promise you, it’s pure gold.
Busy? I got you. Here is the ultimate shortcut:
Skip my preamble and dive straight into the meat of the strategy at 7:02.
Listen in for the exact formula for your “You Know When” statement starting at 9:57.
If you’re still feeling a weird “chill of distrust” with your listeners, please hear me: it is not because you’re bad at podcasting. It’s simply because you’re missing this specific level of clarity. Give them clarity, and the referrals will follow.
Become Profitable
You know the old business saying: Money loves speed.
Picture this: You’re chatting with a potential client. In the DMs, on a sales call, or in an email and they ask a question you have literally recorded an entire podcast episode about.
What happens next?
Do you spend 10 frantic minutes Googling your own show and fumbling through Apple Podcasts to find the link?
Or do you drop it in the chat 10 seconds later like an absolute boss?
If you want to be speedy with your recommendations (and pull in those profits), you’ve got to be able to find your episodes fast. The quicker you can deliver a highly relevant link to someone, the more high-end authority you project. You look prepared, professional, and entirely trustworthy.
🎬 Teeny tiny action: Please don’t waste your precious weekend building a tracking spreadsheet from scratch. I already did the boring CPA work for you.
Send me a DM right here on Substack and say “TEMPLATE,” and I’ll hand over my exact podcast indexing template.
Here’s a quick screenshot of how I track things.
When I want to refer to a specific episode, I check my index first so I never waste time hunting down my own content (or repeating myself).
Thank you for hanging out and growing with me today.
Remember, your podcast is an asset, so treat it like one.
Take ten minutes for your teeny-tiny action, use the code SUBSTACKTLC to grab your checkup, and then go enjoy your weekend. God bless you, and I’ll see you right back here in the newsletter and on the next episode of the Substack Podcast Studio.
Thank you so much for spending time with me and I cannot wait to connect with you inside of Substack. God bless you! I'll catch you in the next episode of the Substack Podcast Studio.
I can't stop laughing reading your title….♥️