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#006 Studio Q+A - Killing shiny objects that don't convert, stripping away soft CTAs, and choosing to get paid, STAT.
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#006 Studio Q+A - Killing shiny objects that don't convert, stripping away soft CTAs, and choosing to get paid, STAT.

Studio Q+A July 29, 2026

Your bank account is offended, by the way.

You look at your calendar at 7:22 PM and think, I worked far too long today.

  • You showed up

  • You answered questions

  • You helped people

  • You created killer content…and…

  • You gave away more high-ticket value than most people charge for.

In this month’s Studio Q+A, we stopped rewarding the comfort of being useful and got real about the necessary shifts to grow our businesses.

One of the bigger shifts: What are you focused on that is sucking you dry and not earning profits?

Your audience isn’t starving for another “hope this helps” article. They don’t need another expert hiding behind a wall of free value.

They need you to have enough conviction to make the decision to subscribe and hire you a no-brainer next step.

Inside this session, Studio Subscribers covered:

The expensive ways shiny objects keep you hiding: How adding another project, tier, or platform keeps you from fixing the very thing right in front of you.

Why soft CTAs don’t convert: They just leave your best buyers confused, unguided, and walking away confused.

When a podcast needs a reset, not a repaint: Why pulling the plug on an off-brand show is infinitely smarter than “tweaking the strategy” for another six months.

Compliments vs. Conversions: The exact line between creating content that gets a “this was so inspiring!” comment and content that creates actual paying clients.

This isn’t a polished, slide-deck presentation.

It’s an unedited, behind-the-scenes Studio coaching call where we pull apart what’s converting, what’s stealing your capacity and your joy, and where smart business owners accidentally make selling ten times harder than it needs to be.

🎧 Listen to the full July Studio Q+A above.

And as you listen, ask yourself: Where am I choosing comfort over revenue? Then, decide one very easy next step you can take to make your bank account much happier.

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Now I’ll leave you with the question I asked everyone on the call:

What’s one thing you’re willing to stop doing this week so you can spend more time on the work that actually grows your business?

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Paid subscribers can listen to the full private feed drop inside the Studio.

(Note: Sometimes a quick audio response is all you need to fix a tech hurdle. But when you are wrestling with big picture questions, like how to structure your publications, monetize your tiers, or position your authority on Substack, that’s when we need to do the real, high-ticket strategic work. 1:1s are available here.)

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